Transport systems and infrastructure are often considered to be gender-neutral: roads, railways, bus networks and pavements are designed to move people from A to B. 

But in reality, transport systems are not experienced equally. They reflect the priorities and assumptions of the societies that have built them, and historically, those priorities have not centred on women and girls. 

If we are serious about creating equitable, inclusive places that work for everyone, we must start by looking at transport through a gendered lens. This includes travel patterns, social or felt safety, and experience of place. 

The invisible patterns in women’s journeys

Traditional transport planning has largely been built around a linear commute: home to work and back again, typically during peak hours. This model reflects the movement patterns of a historically male breadwinner in a nuclear family – a single, predictable trip chain focused on paid employment out of the home.  

But women’s travel patterns are often more complex. 

Women are more likely to undertake “trip chaining”, combining multiple short journeys in one outing: dropping children at school, caring for relatives, stopping at shops, attending medical appointments, and travelling to work, more often part-time or shift work. These journeys are often off-peak, multi-stop and reliant on local services such as buses.  

Caring responsibilities also shape mode choice. Women are more likely to travel with children, shopping, or dependants, meaning that safety, accessibility and convenience are not abstract concepts, but daily practical concerns. They depend on frequent, reliable public transport, safe walking routes, and step-free access for prams or mobility aids. 

When transport networks are designed primarily around peak-hour commuter flows into city centres, they risk underserving these realities. 

Safety is not a “nice to have”

For many women and girls, safety is the defining factor in how and whether they travel, as well as which mode they choose. 

This is about lived experience, what is sometimes called “felt” or “social” safety, and goes beyond crime statistics: 

  • Poor lighting at bus stops 
  • Isolated walking routes 
  • Infrequent services that increase waiting times 
  • Overcrowded services 
  • Lack of visible staff presence 

Perceived safety can be just as powerful as actual risk. If a journey feels unsafe, it may impact timing, mode, or even be avoided entirely, potentially limiting access to employment, education, healthcare and socialisation. Research consistently shows that women are more likely than men to modify their travel behaviour due to safety concerns: avoiding certain routes, travelling only at particular times, paying more for taxis, or not travelling at all. 

When half the population must plan defensively simply to move around their communities, the system is not working equitably. 

How we put women and girls at the centre of our work

This is not simply a theoretical challenge; it is a practical one. If transport systems can inadvertently embed inequality, they can also actively address it. 

At PJA, we recognise that designing equitable transport systems requires deliberate action, and we are working to integrate this into every stage of our transport projects. We plan connected walking and cycling networks and recommend a network density that allows for different routes for different users and even different times of day, considering surrounding land uses. We design for safety and accessibility and consider elements beyond our “red line boundary” such as street lighting.  We work closely with communities to understand local issues in their streets and help them articulate their vision for the future.  

Acknowledging and actioning gender in transport and the built environment is increasingly recognised across the industry, with many great local examples of considering women and girls in planning and design of our cities and transport networks.  

Much of the focus of these initiatives has been on safety. In 2025, the government formally recognised Violence Against Women and Girls (VAWG) as a national emergency, prompting detailed investigations into safety on public transport. The organisation Women in Transport reported progress in 2025, with female leadership in the transport sector rising from 26% in 2023 to 36%, reflecting broader efforts to empower women within the industry and influence safety policies from leadership positions.  

Despite this progress, there is a lot more to do to achieve gender parity and work towards ensuring everyone feels safe. Calls continue for gender disaggregated data and better monitoring, alongside a more robust bus network and better pay for women in transport. The Transport for West Midlands (TfWM) Women’s Safety on Public Transport Report highlighted that improving safety requires more than enforcement, it involves culture, policy, and design of transport spaces.   

Embedding a gendered lens does not mean designing transport “for women” as a separate category. It means recognising diversity in lived experience and ensuring systems are flexible, inclusive and responsive. 

When we design for those whose needs have historically been overlooked, we improve outcomes for everyone: parents with buggies, older people, disabled passengers, shift workers, and young people travelling independently for the first time. 

From awareness to accountability

International Women’s Day is an opportunity not just to acknowledge inequality, but to ask what structural changes are required to address it. 

Transport shapes opportunity. It determines who can access jobs, who can study late, who can socialise safely, and who feels that public space belongs to them. 

Seeing transport through a gendered lens challenges us to move beyond neutrality and towards intentional equity. 

Because infrastructure is never just about movement – it is about freedom. 

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In the intricate web of urban planning and transport engineering, the concept of placemaking stands as a beacon of human-centric design amidst the bustling realm of traffic and movement.

Sonja Hayes, an Associate from our Perth office, delves into the evolving landscape of placemaking and its pivotal role in shaping vibrant, interconnected communities within the transport industry. 

At the heart of the debate lies the question: Is placemaking as a specialised field warranted, or should it be an inherent component of every design, seamlessly interwoven by engineers, planners, and architects?  

Drawing from her diverse professional journey spanning road safety in New Zealand to traffic engineering and now transport planning in Australia, Sonja illuminates the transformative power of prioritising people-centric design principles through her presentation to AITPM – Leadership in Traffic and Transport: 

 

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It’s just 2 months since the launch of our new Perth office and already the work is flowing in.

Based in St Martins Tower with stunning views of the Perth skyline, our busy new base is headed up by directors Tanya Moran and Tim Judd, who are both buzzing about bringing the PJA brand to the West Coast.

“We have certainly hit the ground running, with a lot of redevelopment, urban regeneration and densification work coming through,” says Tanya. “We have also just won a best practice guidance update to pedestrian related treatments across Australia and New Zealand, embedding our focus on designing for people to enable great places. We are both so excited to be part of the PJA team and continue the decades of hard work invested into the business.”

Tim and Tanya’s role is to lead on the delivery of PJA’s transport planning, infrastructure and placemaking solutions to public and private sector clients, while growing PJA in Australia alongside our Melbourne office.

Both are transport planning specialists with stellar CVs. Between them they have managed transport planning for some of Australia’s biggest developments, worked on autonomous vehicle trials and successfully advocated for more active travel in the country to help boost physical and mental health.

They began working together in 2016 at Australian transportation planning and engineering consultancy GTA Consultants where they were awarded the ‘Significant Contribution to Planning’ title for their efforts in pushing the boundaries on safe street designs.

With Western Australia seeing significant population growth, Tim and Tanya’s priority is that new places and infrastructure are designed to be safe, healthy and comfortable enough for people to connect with and want to call ‘Home’.

“We are really excited to provide Australia with the combination of our transport skillset and PJA’s placemaking expertise. Our aim is that the Perth office will provide highly regarded, ‘go -to’ advice and technical assistance on projects geared to creating new homes and communities for people, and we want to build a team of like- minded, self- driven people to come on the journey with us.”

 

Meet the team

Tanya Moran

[email protected]

Tanya is a mum of two and a civil engineer with 20 years’ experience across the transport sector working on urban regeneration, built form, greenfield and major infrastructure projects for the public and private sector.

She is a Fellow of Engineers Australia and has been an active committee member for over a decade for Transport Australia, Student Engagement and the National Women Working Group of Engineers Australia.

 

Tim Judd

[email protected]

Tim is a father of three and worked at Staffordshire County Council before moving to Perth in 2010. He has over 20 years’ experience in transportation and land use planning, road safety, public transport and active travel. Tim’s main focus is providing advice on street design and its role within places.

He is a board member of Streets for People, a member of the Cycling Walking Australia and New Zealand Design Innovations Working Group and a panel member of Main Roads WA/IPWEA Road Safety Panel.

Tim has also been actively involved in developing the Healthy Streets framework and is an accredited Healthy Streets Assessor.

 

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20 minute neighbourhoods, we are all placemakers and “Farnarklin” – All covered in Day 2 of the Australian Placemaking summit 2022.

Following a very insightful first day from multiple industry leaders I was excited to attend Day 2 of the placemaking summit 2022. Day 1 helped establish the fundamentals of placemaking and how it has a significant impact on everyone’s lives. Day 2 expanded on this and even highlighted that if done well it can extend life expectancy!

The day kicked off with a keynote from Lucinda Hartley (Neighbourlytics) exploring the world of big data to provide alternative ways to score places using hyper-local analytics for 20 minute neighbourhoods backed by global research and coverage. The case studies from cities around the world explored the interaction between social life, wellbeing of places and citizen-centric design.

This presentation was followed by Peter Smith (City of Port Phillip) on the opportunities and challenges of Fishermans Bend, a development close to my heart being in my local neighbourhood.

Fishermans Bend is Australia’s largest urban renewal project covering approximately 480 hectares in the heart of Melbourne. The development will create employment opportunities for up to 80,000 people and provide approximately 80,000 homes by 2050.

Peter highlighted the importance of the three critical success factors, software, hardware and orgware. The concept of ‘orgware’ was new to me but one that will not be forgotten, orgware helps to provide the framework of a development and resonated with me as it ensures the place has a soul. You can build the best buildings, install the best features but without the place having a soul it will struggle with the test of time.

Frith Walker (Panuku Development) was unable to make the conference and pre-recorded a presentation, a masterclass of how to pre-record a presentation I must add! The passion Frith has for placemaking shone through into the room and had every attendee glued. Frith took us on a guided tour of a project across the ditch in Tāmaki Makaurau, a project that has been designed with a heart and encompasses one of the initial quotes:

“Hutia te rito o te harakeke
Kei whea to kōmako e kō?
Ki mai ki ahau
He aha te mea nui o te Ao?
Maku e kī atu,
he tāngata, he tāngata, he tāngata”

“If the heart of the harakeke was removed,
Where would the bellbird sing?
If I was asked what was the most important thing in the world
I would be compelled to reply,
It is people, it is people, it is people”

From an engineering perspective the development needed a pumping station, from a placemaking perspective the development embraced the requirement for a pumping station, seeing it as an opportunity to bring artwork into the community.

A panel discussion followed discussing placemaking and the property development, Sophie Pickett-Heaps (Stockland) stated they embrace placemaking and see it as a critical aspect in their role as developers. Afterall, they are not simply selling a product, they are first hand creating a community and lifestyle. Bec McHenry (To Good Use) provided a key take away comment; we should all call ourselves placemakers, not just Architects, Planners, Engineers etc.

This is a great way to break down the barriers and encourage collaboration, by each profession coming together with the one vision – to create a better place through great design. It just so happens this is the reason I joined PJA, to integrate all aspects of development!

Farnarkling?

I was then introduced to one of the most Australian words I have come across: ‘Farnarkling’ – The group activity whereby everyone sits around discussing the need to “do something” but nothing actually happens.

Bruce Mills (City of Parramatta) went on to explain how they have one of the largest local government place-making teams linking projects, initiatives and priorities across multiple business units.

We have all seen the “Equality = Sameness and Equity = Fairness” image but the third “Remove the Barrier!” is rarely depicted, why can’t we just remove the barrier! Wouldn’t this create a world we can all celebrate? I believe the more conversations we have around inclusive design, collaborating between all professions and increased consultation with every stakeholder the outcomes can only ever be celebrated.

Are there other engineers at a placemaking summit you ask?

This time taking centre stage with a panel discussion: Placemaking and public lighting.

Highlighting the importance of lighting, not just on safety but the transition between space and creating places through light play. It was great to hear the passion from other engineering professionals to be included in initial designs and just how flexible lighting can be, not just fit for purpose but can be embraced. Why just design places for the day when dark occupies up to 50% of the time?

But…did I get questions answered?

So were my initial three questions answered on Placemaking?

• Is it implementing shared spaces and slowing vehicular traffic?
• Is it removing parking and encouraging active travel?
• Is it just another buzzword in the industry?

The answer is both yes and no to all three and that is ok.

Every presenter had a different definition of placemaking and that’s ok too, so long as we all have the ambition to create great places.

Afterall, we are all placemakers!

 

Got questions or fancy a conversation over a coffee? Get in contact as it would be great to keep the topic at the forefront of discussions.

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What is placemaking really? Which professions are involved? And why is a civil engineer here? I have been working in civil engineering for over a decade and in more recent years placemaking has moved to the forefront of design.

Through my engineering career I’ve worked on a wide variety of projects ranging from intersections and Water Sensitive Urban Design (WSUD) to commercial precincts and street upgrades, and placemaking was often seen as a topic no one could agree a fixed definition of. Is it implementing shared spaces and slowing vehicular traffic? Was it removing parking and encouraging active travel? Is it just another buzzword in the industry?

These are all questions answered during the Placemaking Summit 2022 in Melbourne.

Day 1 provided insights from industry leaders from around the world, topics including the economic benefits, human-centred planning, major projects and indigenous inclusions. Each presentation was built around placemaking but with a varying focus from economists, architects, landscape architects and transport consultants.

The overriding passion from every speaker and attendee that I met was to change the way in which we design places in order to focus on creating a sense of community and connection to the land – this was infectious.

Louise Ford from Hatch Roberts Day outlined the underlying benefits of adopting a place focused design from the outset which often realises stronger financial returns. Using the following seven elements to measure performance of a great place helps create a more fulfilling lifestyle:

  1. Equity
  2. Identity
  3. Greenery
  4. Urbanity
  5. Mobility
  6. Wellness
  7. Resilience

 

A panel discussion on Placemaking for Everyone explored the importance of engaging with indigenous culture and ways in which we can include the rich history from the longest civilization in the world. And how, if done right, can bring a true sense of belonging to the place. As a recent migrant to the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation (The City of Melbourne) this topic was especially insightful and provided a number of research topic takeaways such as the International and Australian Indigenous Design Charter.

A number of talks explained the opportunities Covid-19 has presented us, a once in a lifetime event that has disrupted the industry. For example, pre-Covid removing a parking space was faced by heated public consultations, months of bureaucracy and scepticism. However, now retail venders are requesting parking to be replaced with parklets and approvals are taking less than 30 days!

Presentations covered how Covid has redirected focus and gained momentum in movement and place, that streets don’t have to be car centric thoroughfares but can be destinations in their own right. Where people can and want to sit, dwell and relax.

Daniel Bennett (Aurecon) and Will Fooks (Stantec) separately explored the importance of design thinking, data and real metrics to shape big projects and cities whilst recognising the dual function infrastructure can play. How seeing the opportunity to reduce road space, increase landscaping and lighting can provide pedestrian comfort are hard metrics to reimagine how we design the 80% of all open space in towns and cities.

The day concluded with a presentation most place makers in the room had been scratching their head about all day – Digital Placemaking: Our Future in the Metaverse by Emile Rademeyer from Vandal.

This prompted the questions:

  • What is the Metaverse?
  • What are NFTs?
  • Why did someone pay $1.36 million for a single grey pixel digital artwork?

But in all seriousness, if placemaking is looking to connect people to places and encourage people focused designs then surely this should also apply to the digital space.

Day 1 of the placemaking summit certainly provided insight into my initial questions, what would day 2 bring? To be continued…

Look out for the second part of our ‘Insights of a civil engineer in to placemaking’ article next week.

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Happy World Creativity and Innovation Week! Backed by the United Nations, the week raises awareness of the role of creativity and innovation play in making the world a better place, which is right up our street!

Since our chairman and founder Phil Jones was a member of the team that produced Manual for Streets in 2007 for the Department for Transport in the UK, a guide to the design of urban, residential and lightly trafficked streets, PJA has gained extensive experience of writing and assisting in national and international design guidance and publications and designing streets and public places.

And who better to explain more than Annabel Keegan, an Associate Director in our UK Birmingham office, who joined PJA in 2011 kickstarting the company’s placemaking division.

Tell us about your background and your beginnings at PJA?

After completing my undergraduate degree in architecture, I was offered at a job at Atkins in the transport planning team in 2001.

Despite my initial reservations about the change in career direction, I stayed there for nearly five years, completed their graduate training programme and developed a passion for streets and public realm design. During my time there I also studied for a masters degree in urban design which helped me to blend together my architectural background and my new skills in transport.

During this time Phil Jones was part of the team who produced Manual for Streets. This was the first time that the design of streets considered that the ‘place’ function of a street was not automatically considered to be subservient to the ‘movement’ function. This was an exciting time for the industry, as it really strengthened the connection between people and the environment they live in and use.

I was delighted to joined PJA in 2011, after the publication of Manual for Streets brought together the transport planning and urban design aspects in designing residential streets. I set up a new urban design team– which is now known as ‘placemaking’. There were just 10 people at PJA when I started and now there’s more than 100 across the company.

So how does good placemaking improve our quality of life?

Streets and roads make up around three-quarters of all public space – so their design, appearance, and the way they function have a huge impact on the quality of people’s lives and the appearance of our built environment. This gives us place makers a huge opportunity to make a positive impact on the quality of the places we design.

Well-designed, high quality public space also contributes to people’s health, happiness and well-being. It influences the way we choose to travel and can encourage us to use more sustainable and healthy modes of transport including walking, cycling and public transport.

Creating well-designed places is also fundamental to achieving spaces that are socially, economically and environmentally sustainable. We repeatedly see places failing, often where there is a poor relationship between buildings and the street.

Tell us more about PJA’s creativity and innovation

PJA has gone from strength to strength since the first Manual for Streets was published in 2007. We have continued to move things forward and have been involved in a number of recent policy and guidance documents.

Most recently Phil and Associate Director Adrian Lord helped produce LTN 1/20. This accompanied the UK Government’s Gear Change policy in March 2020 to boost cycling and walking and tackle health and environmental challenges. Thousands of miles of higher standard, protected cycle routes in towns and cities are set to be built, monitored by the new inspectorate Active Travel England.

We also have an engineering division at PJA too, so we can deliver plans from concept design right though to delivery.

We have always been leaders in the field and try to practice what we preach. Clients come to us because we are innovators, and we have the appetite to work on great projects. Our local teams mean that we can offer a dedicated, tailored approach.

Tell us about a project you are working on

I mainly work on street and public realm focussed projects for a range of public sector and private sector clients. I am currently working on an exciting project transforming three key streets in Stratford-upon-Avon town centre in the UK. We’re redesigning Bridge Street, High Street and Union Street to create a better balance of pedestrians, cyclists and vehicles.

Our vision is to create a town centre which is full of life and meets the needs of the local community, businesses and visitors. The designs mean that there will be less traffic in the centre, making it safer and more inviting for pedestrians and cyclists. More people will be attracted to the town centre and will spend longer and more money in the local economy.

I have also recently been appointed by the Northumberland Coast AONB Partnership to prepare a new design guide focussing on the public realm around roads and highways. The Northumberland Coast in north east UK is designated as an Area of Outstanding Natural Beauty covering an area just over 50 square miles. My role is to prepare a new document which will provide advice on the design, maintenance and management of roads and public realm in the area to ensure the highest standards of design in this valuable landscape.

Get in touch with Annabel: [email protected]

 


Annabel Keegan, Associate Director

Annabel is an Associate Director at PJA and leads our placemaking team based in our Birmingham office in the UK.

She is a qualified urban designer and transport planner with a background in architecture and has over 15 years’ practical experience in large multidisciplinary consultant teams, specialising in the delivery of design-led projects both within the public and private sector.


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